Draft Kings is the premier sports betting app and is used by millions around the world. With the legalization of sports betting in 2017, they made a marketing and media push with the new ability to advertise online.
Our on-going relationship as the go-to video crew for Draft Kings began with the Prank’d Video Series. Former Draft Kings Producer, Ben Whittemore reached out to Schloss Films with an opportunity to capture an episode of the new web series “Prank’d”. After a conversation, the job was locked in and Schloss Films was tasked to produce the crew that would capture a live prank against unknowing fans featuring their favorite NBA and former Celtics player, Isaiah Thomas. The shoot was to take place in Motion Cyc studio located in Boston, MA.
The concept called for multiple camera angles in order to catch any spontaneous moments. We only had Isaiah Thomas for 2 hours of Studio time so being precise and efficient was crucial. After choreographing and blocking out the shoot 4 hours prior to Isaiah’s we were locked in and ready to capture 10 individual pranks to be edited into a 5 minute web video. The crew consisted of DP/Director, 3x Camera operators, Gaffer, Sound mixer, Grip, PA.
After the season of Prank’d. We continued to work with Draft Kings on projects including capturing interviews in NYC that appear in a Netflix documentary about online gambling.
The video we produced received over 4 million views and became DraftKings second highest viewed video on their social channel. Schloss films continued on with the series producing another episode with Joel Embiid a few months later. Both Isaiah and Joel were an absolute pleasure to work with.
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